# Capital Direct > Capital Direct is a private lending company providing home equity loans, HELOCs, and second mortgage financing to homeowners in BC, AB, ON, NS, and NB, Canada. Founded in 1997, it lends its own funds directly to homeowners and also arranges mortgage financing through partner lenders. ## Products - [Apply Now](https://www.capitaldirect.ca/apply-now/): Start an application for a home equity loan, mortgage, or Flexi Line. - [Home Equity Loans](https://www.capitaldirect.ca/apply-now/equity-loans): Apply for a home equity loan. - [Flexi Line](https://www.capitaldirect.ca/apply-now/flexi-line): Apply for a flexible home equity line of credit. - [Mortgages](https://www.capitaldirect.ca/apply-now/mortgages): Apply for mortgage purchase or refinance options. - [Best Rate Guarantee](https://www.capitaldirect.ca/apply-now/best-rate-guarantee): Details on Capital Direct's rate guarantee program. - [What We Offer](https://www.capitaldirect.ca/what-we-offer/): Overview of lending solutions for debt consolidation, renovations, education, and more. ## How It Works - [How Home Equity Works](https://www.capitaldirect.ca/how-home-equity-works/discover-the-possibilities-equity-creates): Explains what home equity is and how home equity financing works. - [What Is Home Equity](https://www.capitaldirect.ca/how-home-equity-works/what-is-home-equity): Basics of home equity. - [How Our Mortgage Process Works](https://www.capitaldirect.ca/what-we-offer/hiw-overview): Step-by-step overview of the application-to-approval process. ## Company - [About Us](https://www.capitaldirect.ca/about-us/): Company background, accreditations, and team. - [Awards](https://www.capitaldirect.ca/about-us/awards): Industry awards and recognitions. - [In the Community](https://www.capitaldirect.ca/about-us/in-the-community): Community involvement and charitable initiatives. - [Service Areas](https://www.capitaldirect.ca/service-areas/): Cities and regions served across Canada. - [Reviews](https://www.capitaldirect.ca/reviews/): Customer reviews and testimonials. - [Contact](https://www.capitaldirect.ca/contact/): Contact information and office locations. ## Resources - [Tips & Strategies](https://www.capitaldirect.ca/tips-strategies/): Financial tips and strategies for homeowners. - [Articles](https://www.capitaldirect.ca/articles/): Financial articles and educational content. - [Survey of Mortgage Purchase Rates](https://www.capitaldirect.ca/what-we-offer/survey-of-mortgage-purchase-rates): Current mortgage rate comparisons. ## Optional - [Privacy Policy](https://www.capitaldirect.ca/privacy-policy): Privacy practices. - [Legal Disclaimer](https://www.capitaldirect.ca/contact/legal/): Legal information and disclosures.